You already have the data. Nobody has connected it.

You have Google Analytics. You have a CRM with a few years of deals in it. You have ad accounts spending real money every month. And somewhere there is a spreadsheet that somebody rebuilds by hand, because it is the only place those numbers ever meet.

So when someone asks which channel is producing revenue, the honest answer takes most of a week to assemble, and nobody entirely believes it when it arrives.

And the question is rarely about marketing on its own. The question is not how many leads a campaign produced. They want to know what revenue it produced, and that answer lives half in your marketing systems and half in your sales pipeline, in two places that were never properly introduced.

That is not a problem you fix by buying another subscription. Nothing you already pay for talks to anything else, and nobody has the time or the seniority to make it.

Enterprise consultancies solve exactly this, for enterprise money. Very few people solve it well at your size. That gap is the reason this practice exists.

Switchboard Partners is a small practice. Everything below follows from that.

I have spent 15 years in marketing analytics and strategy, and my day job is running analytics across a portfolio of B2B companies. None of the work described on this site is something I will be attempting for the first time on your budget. It is what I do every day, at a scale most companies your size will never need.

What a practice this size gets you is that the person who scopes the work is the person who does it. No account manager sits between you and the answer. No junior analyst learns your business at your expense. It is also why the price can be fixed. There is no bench to keep busy.

The warehouse lives in your own Google Cloud project. You pay Google directly. The transformation code sits in a repository you control, every definition behind every number is written down, and another analyst could pick the whole thing up without calling me first.

That is on purpose. Hiring a one-person practice should not mean depending on one person forever. Ongoing work runs month to month, with 30 days notice and no minimum term. Clients who stay do it because platforms keep changing, not because they signed something.

If nobody has looked at your reporting in a year, an audit costs a great deal less than a buildout, and I would rather tell you that on the first call than after the invoice.

If you need this finished in two weeks, I am not your best option. Only a small number of engagements run at a time, which is the thing that keeps the work senior.