Guides
Guides
Each one takes a question that keeps coming up when a company's marketing numbers stop agreeing, and works through it the way I would on a client's own accounts.
Why your marketing numbers don't match
Why your ad platforms, your analytics and your CRM give you different lead counts, which differences are worth fixing, and which number to report.
- Which lead count do I report when Google Ads and HubSpot disagree?
Why Google Ads and HubSpot show different lead counts, what to check first, and which number belongs in the report.
Tracing revenue to marketing
How to tell which marketing channels produce revenue, with the CRM and ad accounts a small or mid-sized company already has.
- HubSpot revenue attribution: what your plan shows and what it needs first
What each HubSpot plan shows about revenue by source, the won deals most of its reports leave out, and whether choosing an attribution model is worth paying for.